Rejuvenation
Press Release

FOR IMMEDIATE RELEASE

Contact: Alison Seibert, LANE
212.302.5924; alison.seibert@lanepr.com

Industrial Revolution: Three New Simple and Functional Lighting Designs

Industrial Charm Meets Modern Functionality

PORTLAND, Ore. May 4, 2010 - The Industrial design aesthetic is experiencing a renaissance in commercial and residential spaces alike. Industrial lighting was originally intended to be purely functional in every way. There was no effort made to conceal cords or working parts. Their beauty was punctuated by the ability to shine light where it was needed in numerous commercial settings. Inspired by the classic utilitarian designs from the turn of the 20th century, Rejuvenation has developed three new fixtures that expand the company's family of Industrial lighting. Menlo, George and Fords Mill maintain the unadorned look of early industrial light fixtures, but are softened a bit to suit today's modern interiors.

About The Menlo

Fixtures like the Menlo were first seen in utilitarian settings such as factories, warehouses, hospitals, offices, saloons and even homes prior to the invention of tungsten bulbs. Commonly known as "cluster" fixtures- the carbon filament technology of the time required several lights clustered together to produce functional illumination. As lighting technology advanced these fixtures were quickly replaced and forgotten, making the originals extremely rare and difficult to find. Menlo is a handcrafted, quality alternative to the originals.

The 18" Opal Glass reflector shade, which was originally designed to amplify the low light of carbon filament bulbs, completes the mechanical appearance of the pendant. Each shade is hand blown and ground in West Virginia.

About Fords Mill

Fords Mill is a double wall sconce inspired by earlier swing-arm gas lights that date back to the middle of the 19th century. Fords Mill uses two swinging arms and pivoting sockets to provide light where it's needed most. The authentic wire shade holder and pivoting joints are adjusted with a thumbscrew and a wing nut; details that are definitive of the industrial lighting aesthetic.

About George

George is a purely functional no nonsense design. It is a rod hung fixture with twin loop-to-loop features at the top and bottom, small details that add visual interest and assure the fixture hangs straight even on an angled ceiling. Pay homage to its utilitarian roots with a simple metal cone shade or highlight its understated beauty with the refinement of a hand blown art-glass shade.

Handcrafted Versatility

All three new fixtures can be customized in Rejuvenation's twelve standard finishes plus a Graphite finish option. Finishes can be viewed here: http://www.rejuvenation.com/help/finishes.html. The pendants' length are made to order and both the Fords Mill and George fixtures can be married with any of Rejuvenation's eighty-five, 2-1/4" shades to further customize the fixture and enhance the design of the room.

About Rejuvenation

Rejuvenation was founded in 1977 with a passion for old houses and buildings. Today, it is America's largest manufacturer and leading direct marketer of classic American lighting and house parts. Inspired by history, period-authenticity and customer creativity, Rejuvenation's diverse line spans the 1870s to 1960s. Collections include: Victorian, Period Basics, Classical Revival, Old World, Arts & Crafts, Colonial Revival, Mid-Century Modern and Deco. Homeowners can stay true to their home's era, and also have the flexibility to mix-and-match styles to create more personalized and eclectic environments.

The company donates ten percent of its after-tax profits to non-profit organizations dedicated to environmental conservation, historic preservation, the arts, and equal-access housing. Products are sold through the company's catalogue, retail stores in Portland, Ore. and Seattle, Wash, and website.

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