FOR IMMEDIATE RELEASE
Rejuvenation Enlists Customers' Help in Remaining a Carbon Neutral Company
The American Lighting Manufacturer Engages Customers in Earth Day Celebration by Giving Away Compact Fluorescent Bulbs with All Lighting Purchases
PORTLAND, Ore. April 22, 2010 - Rejuvenation's commitment to the environment has been woven throughout the organization since its beginnings as an architectural salvage company more than thirty-three years ago. In 2007 the company committed to being carbon neutral; last year Rejuvenation engaged their customers to help. This year Rejuvenation has partnered with Technical Consumer Products (TCP), the 2010 Energy Star Partner of the Year, to ensure each lighting purchase made between April 19th and May 31st will be shipped with a complimentary compact fluorescent light bulb.
If 2,000 customers trade just one incandescent bulb for a compact fluorescent one 923 tons of carbon will be offset, effectively eliminating the lighting manufacturers' footprint. With beautiful handcrafted lighting and new compact fluorescent technology, becoming energy efficient is easier than ever and it saves money too.
"When Rejuvenation made the commitment to being carbon-neutral, we measured our footprint and wrote a check for carbon off-sets. Last year we decided we wanted to do something that had a more meaningful connection to our business. Noting that most of our impact on the environment comes through the use of our lights, we are directly engaging our customers in carbon reduction. We calculated how many bulbs it would take to offset our carbon and will give the bulbs to our customers. They can save money and reduce their impact on the environment. It's a small thing but we feel strongly that we have both an opportunity and an obligation to make a positive difference." says Alysa Rose, President & CEO of Rejuvenation.
According to the Environmental Protection Agency, "if every American home replaced just one light bulb with an ENERGY STAR qualified compact fluorescent bulb, we would save enough energy to light more than 3 million homes for a year, more than $600 million in annual energy costs, and prevent greenhouse gases equivalent to the emissions of more than 800,000 cars." Many people have expressed their reluctance to using CF bulbs because they believe the light quality is inferior. A leading manufacturer of CF bulbs, TCP was awarded the 2010 ENERGY STAR Partner of the Year for its outstanding contribution to reducing greenhouse gas emissions by manufacturing energy-efficient products and helping to educate consumers about those products. What greater way to overcome any potential barrier to compact fluorescent bulbs than to give them away? Now, customers can try them out at no cost to them. Once they've seen how much CF light has improved, we hope that they'll make the change throughout their homes.
Rejuvenation was founded in 1977 with a passion for old houses and buildings. Today, it is America's largest manufacturer and leading direct marketer of classic American lighting and house parts. Inspired by history, period-authenticity and customer creativity, Rejuvenation's diverse line spans the 1870s to 1960s. Collections include: Victorian, Period Basics, Classical Revival, Old World, Arts & Crafts, Colonial Revival, Mid-Century Modern and Deco. Homeowners can stay true to their home's era, and also have the flexibility to mix-and-match styles to create more personalized and eclectic environments.
The company donates ten percent of its after-tax profits to non-profit organizations dedicated to environmental conservation, historic preservation, the arts, and equal-access housing. Products are sold through the company's catalogue, retail stores in Portland, Ore. and Seattle, Wash, and website.
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