Press Release


Contact: Alison Seibert, LANE

Rejuvenation Joins Berkeley Community with a New Store

From Portland to Berkeley: Handcrafted Products and Service, and Charitable Giving

PORTLAND, OR, June 23, 2012 — Rejuvenation, America’s largest manufacturer of period-authentic lighting and house parts, opens its fourth retail location on June 23 in Berkeley, California. The new store will bring 5,600 square feet of light fixtures, house parts, and salvage pieces to Fourth Street, a destination for specialty home décor shops.

Berkeley was an obvious choice for the retailer, as President Alysa Rose notes, “We love the neighborhood and the space is ideal. We have so many customers in the Bay Area already, so we’re thrilled that we now have the right location to serve them and to introduce ourselves to new customers.”

The main draw of the retail store is that it allows local customers to experience Rejuvenation’s “handcrafted” customer service in person. Rose says, “With a brick-and-mortar store, guests can see and handle products up close, and interact directly with our customer service experts.” The store merchandises its lighting collections by era, so consumers can easily find fixtures that suit their style and their space. A unique “Shade Workshop” encourages customers to try on shades: Once they’ve selected a fixture, guests will be able to see how it actually looks with various shades before placing their custom order.

As with its other stores, the lighting and hardware company has selected a local charitable partner to receive fundraising support. Rejuvenation will donate 1% of the Berkeley store’s annual net sales to Berkeley Food and Housing Project (BFHP) and host events that provide assistance to the organization. BFHP has worked for more than 40 years to ease and end the crisis of homelessness for men, women, and children in the Berkeley community.

Rejuvenation has a long-standing commitment to community involvement and socially responsible business practices. It donates a percentage of annual profits to programs that focus on housing and the homeless in the neighborhoods where employees and customers live and work. Likewise, Rejuvenation sponsors “Days of Service,” when employees donate their time and knowledge to charitable projects.

The company will celebrate its newest location on August 2 with a lively grand opening party. Guests are invited to visit the new space, enjoy hors d’oeuvres and drinks, and mingle with members of the community. The first 200 guests will receive gift bags that include a raffle ticket for a chance to win a $500 Rejuvenation gift card. A silent auction will be held, with all raffle and auction proceeds donated directly to Berkeley Food and Housing Project.

To learn more about the store and party, visit

About Rejuvenation

Rejuvenation, a member of the Williams-Sonoma, Inc. portfolio of brands, was founded in 1977 with a passion for period authenticity and great design. Rejuvenation’s diverse collections span the 1860s to 1970s, and include: Period Basics, Industrial, Arts & Crafts, Colonial Revival, Classical Revival, Victorian, Old World, Deco, and Mid-Century Modern. Products are made to order in Portland, Oregon, and sold exclusively through the company’s catalogue, at retail stores in Portland, Seattle, Los Angeles, and Berkeley, and on the website

About the Berkeley Food and Housing Project

Founded in 1970, Berkeley Food and Housing Project has worked to ease and end the crisis of homelessness for men, women, and children in the Berkeley community. With programs ranging from free meal service to permanent supportive housing, BFHP provides a continuum of care to accommodate a broad spectrum of specialized needs. BFHP assists low-income and homeless individuals with needs and disabilities that are not effectively met by mainstream social services. The agency hallmark is to provide services with compassion to foster a nurturing, healing environment that can effectively end an individual’s cycle of homelessness.


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