Rejuvenation
Press Release

FOR IMMEDIATE RELEASE

Contact: Alison Seibert, LANE
212-302-5924; pr@rejuvenation.com

The Art of Craft: New Products Made the Old Fashioned Way

Rejuvenation revives traditional craftsmanship in its newest trio of lights

PORTLAND, Ore., February 13, 2011 – The early-20th-century Arts & Crafts Movement encouraged a return to the tradition of making things by hand, such as fine wood joinery and intricate hammered metal work. Artisans of the time also celebrated the natural world with boldly organic lines and flowing plant motifs. Rejuvenation extends that practice of handcraft and inspiration from nature with its newest lighting collection—the Blackstone pendant, the semi-flush ceiling fixture named the Broadleaf, and the Wildwood wall sconce.

Based on a period fixture from the early 1900s, this new series is built around a distinctive lily-leaf inspired trefoil canopy. To reproduce the deep grooves, gently rounded edges and flowing curves of the original, Rejuvenation abandoned modern 3D rendering software in favor of doing things the old fashioned way: by hand. Working with tools and methods in use for over 500 years, master carver Steve Pancoast captured all the subtle details of the cast iron original in a single wood pattern, which was then used to produce molds for the sand-cast canopy that defines the line.

To enhance the light, homeowners can choose from a variety of shades --- making a statement with a hand-blown, feathered art glass or choosing a classic opal globe to allow the beauty and detail of the fixture to be the focal point. Each solid brass fixture can be further personalized by selecting from ten finish options, and the Blackstone pendant is built to meet the customer’s required custom length.

Pricing without Shades Blackstone begins at $275 Broadleaf: $250 Wildwood: $275 High-resolution images: http://www.dummyspindles.com/PR_REQUESTS/rejuvenation_ArtsCrafts_Spring2012/ About Rejuvenation Rejuvenation was founded in 1977 with a passion for old houses and buildings. Inspired by history, and period-authenticity, Rejuvenation’s diverse line spans the 1870s to 1960s. Collections include: Victorian, Period Basics, Classical Revival, Old World, Arts & Crafts, Colonial Revival, Industrial, Mid-Century Modern and Deco. Products are made to order in Portland, Oregon and sold through the company’s catalogue, retail stores in Portland, Seattle, Los Angeles, and website HYPERLINK "http://www.rejuvenation.com/"www.rejuvenation.com.

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