Saved By The Bell

Our retail store customers seem to be at their most content when picking out Doorbell Buttons. How come? Here are our theories.

Lighting selection tends to occur in the early inspired period of household revitalization. Rooms are often bare, and the house is a blank canvas awaiting decoration.

By the time customers are choosing Door and Cabinet Hardware, they're are a bit tired but no less inspired. With their projects nearing an end, these folks are burning through their hell bent phase.

Buying Doorbell Buttons is usually near the bottom of a long to-do list. This is the serene relief stage that we see, although rapid transitions into the giddy and ready for a nap phases have also been known to follow it.